onlinecommunities

Community About Communities

FilibertoSelvas

FilibertoSelvas's Blog (35)

Search Blog Posts

My take on Google’s Opensocial

OK; the last few days have been exciting and intense in my personal life, and because of that I may be the last person in the world to comment on Google’s OpenSocial announcements… which is lovely because I can now read through and distill many others J

So here notes from my reading:

… Continue

Added by FilibertoSelvas on November 1, 2007 at 9:21pm — No Comments

Are you paying attention? (To Social Media?)

It has been a long and good weekend; and it promises to be an exciting week. So allow me to resort to a “Blog Post Mashup” style

… Continue

Added by FilibertoSelvas on October 29, 2007 at 12:51am — No Comments

Comments on: “The Future Of Competition; co-creating unique value with customers”

Comments on: “The Future Of Competition; co-creating unique value with customers” by C.K. Prahalad and Venkat Ramaswamy

I am biased.. I love the Social Networking / CRM convergence space and because of that it is very appealing to me how this books takes farther and deeper (with what some may call excruciating detail and complexity) ide

… Continue

Added by FilibertoSelvas on October 24, 2007 at 1:44am — No Comments

Beyond the Monetization of the Social Network

I am recycling bits here; but this article: “Social Capitalism - the Monetization of the Social Network” brought back this topic to my memory:

These days community and monetiz

… Continue

Added by FilibertoSelvas on October 12, 2007 at 1:46am — No Comments

The CRM 2.0 Wiki

I recently (as in hours) began contributing to the CRM 2.0 Wiki; I am really excited to find a group of people that see (as I do) the connection between Social Networking and CRM and the incredible implications it brings in both the platform and business strategy for CRM; from the home page:

… Continue

Added by FilibertoSelvas on October 9, 2007 at 11:58pm — No Comments

The scarcest resource in the social media industry… is your company fighting itself for it?

I found the “Leading You: Where Is Your Attention?” article by Susanne Biro (Bluepoint Leadership Development) extremely interesting and thought provoking in several ways; but (as it is the key objective of this blog) let’s keep it to social media /online communities

… Continue

Added by FilibertoSelvas on October 7, 2007 at 8:04am — No Comments

Online Communities / Social Networking and CRM

There are a number of reasons why companies want to do community; some see it as a way to bring down support costs, others (smarter) see it as that plus a way to obtain feedback on products, yet others (smartest) see it as all of the above plus a way to allow a web of support and sense of belonging develop among their customers and translate that into loyalty; exhausting this topic would require a book..

… Continue

Added by FilibertoSelvas on September 26, 2007 at 12:58pm — No Comments

Basic Community “Experience Blocks”

I believe all community experiences are created using the same basic community “experience blocks”; here a crack at identifying four of the most basic ones and show to examples of of those:

Basic Community “Experience Blocks”

… Continue

Added by FilibertoSelvas on September 25, 2007 at 12:15am — No Comments

Wild idea: collaboration and partnership as the pillars of success for an online services company?

Deviating a little bit from my normal area of focus (hey; I think I am entitled to some brain candy once in a while)...

What about the concept of an online services company founded and guided on the principles of collaboration and partnership? A company that would first look to leverage existing capabilities (i.e. tagging from

… Continue

Added by FilibertoSelvas on September 20, 2007 at 12:57am — No Comments

In Social Media; is gray equivalent to static?

“The graying of the web” http://www.news.com/The+graying+of+the+Web/2100-1024_3-6207438.html?tag=st.num

I found a couple of the assumptions in this article puzzling…… I am purposely restraining myself from sayi

… Continue

Added by FilibertoSelvas on September 14, 2007 at 4:43pm — No Comments

Comments on HFI's “User experience in a Web 2.0 world”

I had the opportunity to read a study published by Human Factors International under the title “User experience in a Web 2.0 world” as well as the
… Continue

Added by FilibertoSelvas on September 12, 2007 at 11:56pm — No Comments

To Reach the Pinnacle of the Loyalty Ladder, You Must Have Advocates (By Paul Greenberg)

This is a great article; it is significant (in my opinion) that mainstream SMEs are advocating now the ideas we have heard from grassroots for a long time. Three key points I want to highlight out of this one:

… Continue

Added by FilibertoSelvas on September 10, 2007 at 9:03am — No Comments

Multifaceted nature of online communities / social networks

I was discussing this on email with a newly found friend; and I thought about sharing it broadly:

I propose that online communities are multifaceted and that trying to look at them from one of those dimensions/perspectives in isolation from other others is a mistake. Well implemented and managed an online community / social network will help you

… Continue

Added by FilibertoSelvas on September 4, 2007 at 9:39pm — No Comments

Social Networking and CRM Article missing the mark (I think)

I was really interested when I saw the title of this article (Social Networking and CRM), but (with a

… Continue

Added by FilibertoSelvas on August 29, 2007 at 3:43pm — No Comments

Everything old is new again

The tipping point is about 7/8 years old now

… Continue

Added by FilibertoSelvas on August 22, 2007 at 11:00pm — No Comments

The incompatibility of fiefdoms and social / community marketing

If you have followed my prior posts you know I work for a large company; and like many other large companies there are many groups, many products/technologies that, to put it bluntly, touch the customer without too much coordination.

That was bad in the old ways of marketing, there was waste (duplicated messages) and confusion (conflicting messa

… Continue

Added by FilibertoSelvas on July 26, 2007 at 10:48pm — No Comments

By Target Audience? By Product/Service?

As I get closer and closer to launch the initial efforts for the community I am working on I have began wondering/challenging my own thinking about it (I am not about to stop; but I do like to challenge myself as I go). Should a community like this really be mostly centered about a product/service, as I am about to do and so many other companies have done, or should it be centered around the target audience at large regardles

… Continue

Added by FilibertoSelvas on June 30, 2007 at 11:04pm — No Comments

Trying to get back into the rhythm: a couple snippets

Snippet 1: my dream made true; by others J

… Continue

Added by FilibertoSelvas on June 23, 2007 at 8:38am — No Comments

I can’t believe it has been this long

My apologies…. To myself and any other that may be reading out there; how easy it is to postpone what you like and want for what you need. .. and how sad

Filiberto

Continue

Added by FilibertoSelvas on June 15, 2007 at 10:29pm — No Comments

(Charlene Li's Blog): Forrester’s new Social Technographics report

What I understand, want to understand, Charlene Li is saying is: "pay attention/research what works for your audience before investing too much/going too far"; across the range of possibilities (vote, comment, tag, create content in log posts, ask/asnswer questions through threaded discussions, create/consume podcasts, create/consume videos, etc.) not all of it works for all; and it is n

… Continue

Added by FilibertoSelvas on April 25, 2007 at 10:52pm — No Comments

Latest Blog Posts

Most Popular Blog Posts

Monthly Archives

2007

About

FilibertoSelvas FilibertoSelvas created this Ning Network.

Badge

Loading…

Get Badge

© 2009   Created by FilibertoSelvas on Ning.   Create a Ning Network!

Badges  |  Report an Issue  |  Privacy  |  Terms of Service